The Procter & Gamble (P&G)-Gillette Merger |
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"This combination of two best-in-class consumer products companies, at a time when they are both operating from a position of strength, is a unique opportunity." - AG Lafley, Chief Executive Officer, P&G.1 "This marks the realization of an historic next phase of great opportunity for Gillette and also for P&G. It brings together two companies that are complementary in their strengths, cultures, and vision to create the potential for superior sustainable growth." - James M. Kilts, Chief Executive Officer, Gillette Co. (Gillette).2 "This merger is going to create the greatest consumer products company in the world. It's a dream deal." - Warren E. Buffett, Chairman and CEO, Berkshire Hathaway Inc., Gillette's largest shareholder.3 "Mergers that increase market share are generally productive because they increase market share and reduce competition. We don't think that the two companies combined will be any stronger, from a marketing point of view, than the two companies would have been if they were kept separate." - Al Ries, Consultant, Ries & Ries Consulting, Georgia.4 P&G Gets the Razor Edge
In 1999, P&G had approached it with a takeover proposal but Gillette had turned down the offer.
The Procter & Gamble (P&G)-Gillette Merger - Next Page>>
1] Carolyn Pritchard and Dan Burrows, "P&G in $57
billion deal to buy Gillette,"www.cb.smarketwatch.com, January 28, 2005.
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